Vehicle safety advertisements

The vehicle safety advertising campaign aims to encourage New Zealanders to buy the safest vehicle they can afford. The campaign currently focuses on side curtain airbags and electronic stability control (ESC). It aims to increase awareness of these and other safety features in vehicles, so that people consider them a priority in their next vehicle purchase.

Television advertising

Watch videos here or visit NZTransportAgency on YouTube. You will need Flash Player to be able to watch the videos.

Online advertising

Print advertising

Download print advertisements

• Buying a car-ton? (PDF, 463 KB)