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Key priorities

Updated: 27 April 2012

The campaign's main priorities are speed, drink-driving, drug affected driving, young drivers, fatigue and vehicle safety.

These key priorities were determined by the high and medium priorities identified in Safer Journeys - the New Zealand road safety strategy to 2020.

Driving at excessive speed and drink-driving continue to be two of the biggest contributing factors to the road toll. Nearly half of all fatal crashes involve speed and/or drink-driving.

At least a quarter of all drivers and motorcyclists killed on New Zealand roads are found to have cannabis in their system (with or without other substances).

Our young people have lower levels of safety when compared with their peers in other developed countries. They're inexperienced drivers and they underestimate risk. Road crashes are the single greatest killer of 15-24 year olds and the leading cause of permanent injury in this age group.

There's a perception that 'normal levels' of tiredness aren't usually harmful but fatigued driving contributes to more than 40 deaths and injures nearly 900 people each year.

We promote vehicle safety features to encourage people to keep safety in mind when purchasing a vehicle. Some safety features will reduce a person's injury risk in a crash. Having newer, safer vehicles on New Zealand roads will also improve the country's vehicle fleet.